Amazon’s dog food Wag and curious marketing
Amazon’s dog food Wag and curious marketing
Obviously Amazon has its own dog food, along with everything else
Of course Amazon has a dog food. Why wouldn’t future trillionaire Jeff Bezos test out the pet market, especially considering he’s challenged just about every single other market ever? Whether you’re an Amazon Prime enthusiast or an occasional shopper, it’s difficult to deny the marketing machine that is Amazon.com. Generally speaking, everyone knows the company name “Amazon.” However, Amazon’s private dog food brand is eye-catching for a different reason— the name Wag.
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Wag! is also the name of the on-demand dog walking company that was founded in 2015. Accessible in all 50 states and 4,600 cities (according to the official website), it’s a place where dog walkers, dog boarders and dog sitters can all find a one-stop-shop pet profession. And it makes absolute sense that a company like this would create a dog food brand, considering their five-year brand. But nope, instead it’s Amazon who is using this name — sans the exclamation point and in a different font.
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Legally it may seem odd that Amazon was able to get away with it during its creation in 2018 — three years after Wag! was founded. Then again, when a company owner is willing to almost lose $100 million in a three-month time span (through Amazon Mom) just so he can one-up competitors, it may have been more trouble than it’s worth for the dog-walking company to challenge the dog food brand name, Wag.